The latest episode of Shark Tank India 5 features a pitch around a common but often ignored problem (difficulty in breathing while sleeping). A startup from Patiala called Pure Flow entered the tank with a nasal strip that claims to improve airflow and make breathing easier at night.
The founders (Parikshit Batra, Jashanjot Singh Bindra and Dev Sharma) introduced their product Pure Flow Tape. According to them, the strip helps reduce breathing resistance and improves comfort during sleep. They asked for Rs 1 crore in exchange for 3.3 percent equity, valuing their business at Rs 30 crore.
Shark Tank India 5 Pitch: How The Founders Presented Pure Flow Tape
While explaining their product on Shark Tank India 5, the founders said, “Raat ko kharrate par ab kabu kar sakte hai aap. Ek simple si nasal strip apni naak par lagaiye aur aaraam se saans lijiye. Hum hain founders of Pure Flow Management. Ye product humne Patiala mein develop kiya hai aur main hoon Dev.”
Dev further explained how the strip works and why it is different. “Main kehna chahta hoon ki ye sirf tape nahi, aapke overall wellness par kaam karti hai. Jaise hi ye aapki naak par lagti hai, iska spring aapka nasal passage khol deta hai jisse saans lena ho jata hai bilkul aasaan.”
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Jashanjot also shared his personal experience with mouth breathing. He said this problem inspired them to create the product. This helped the Sharks understand the idea behind the brand.
However, the conversation soon turned serious when Namita Thapar asked Jashanjot if he had ever been tested for sleep apnea. Jashanjot felt his issue was different and believed sleep apnea only meant completely stopping breathing. Namita corrected him and explained that such symptoms usually appear only in severe cases.
Sharks Question Business Model, Aman Gupta Supports
As the pitch moved ahead, the Sharks raised concerns about the business side. The founders revealed that their nasal and mouth strips are sourced from China and that they currently do not have an in-house R&D team. This made several Sharks cautious.
The situation became more surprising when the founders disclosed they also run another cosmetic brand called Get Snappy. They explained that they were pitching two brands under the same company. This left the Sharks visibly shocked.
Reacting to this, Aman Gupta said, “Same bande alag product, ye alag he chal raha hai yahan.”
One by one, the Sharks backed out. Namita Thapar cited a lack of focus and weak repeat customer numbers. Kunal Bahl said he did not see it as a strong brand. Mohit Jain called it a dropshipping business. Anupam Mittal advised the founders to concentrate on one venture.
Aman Gupta then shared his own experience of running multiple businesses before BoAt succeeded. He said, “It has worked for me, ek chali na, you may have 20 failures, but you need one success… Start karna bahot badi baat hot hai. What I’m not liking is structure. If you are ready to work on structure, then I am ready to give you an offer.”
After a short break and negotiations, a deal was finalised. Aman Gupta invested Rs 2 crore for 20 percent equity, bringing the valuation down to Rs 10 crore.
