Mahindra EV: Homegrown sports utility vehicle manufacturer Mahindra unveiled its new ‘INGLO EV platform’ and five e-SUVs under the two EV brands – iconic brand XUV with the Twin Peak logo and all-new electric-only brand BE On Monday, showcasing its vision for the future of electric mobility.
The company plans to introduce 5 e-SUVs under new brands in the next 2-4 years.
“Three key strategic pillars are Brand, Design, and Technology”, said Mahindra
“Mahindra’s vision is to lead the electric mobility revolution in India by bringing authentic electric SUVs with cutting-edge technology, through the three key strategic pillars of Brand, Design, and Technology,” Mahindra said in a press statement.
Mahindra’s new INGLO EV platform is based on a modular electric skateboard and will serve as the foundation for the homegrown manufacturer’s new line of EVs, which are expected to be available by the end of 2024. Intriguingly, Mahindra also revealed that the platform will be powered by Volkswagen’s modular electric drive matrix (MEB). Volkswagen’s future I.D. family models are based on the new MEB components, which are currently being developed.
Brand new products
Mahindra unveiled two new brands created specifically to house the company’s EV portfolio – the brand XUV with the Twin Peak logo in Copper and a new EV brand called BE – with the goal of bringing the sport in electric SUVs.
Mahindra stated that the brand XUV would offer a variety of products that would build on the company’s legacy while looking to the future. “With a sophisticated futuristic design, pulsating performance, and dynamic innovation, it is aimed at customers who want to live life beyond boundaries while making a difference,” the company said. Mahindra, on the other hand, hopes to target new customers with its new design language with the new BE brand.
Also Read – Stock Market Update Today: Today’s Top Gainers
Keep watching our YouTube Channel ‘DNP INDIA’. Also, please subscribe and follow us on FACEBOOK, INSTAGRAM, and TWITTER.
