Mahindra launches new light commercial truck range

Mahindra & Mahindra’s Truck and Bus Division (MTB) launched the new Mahindra Furio 7, its latest range of Light Commercial Vehicles (LCVs). The new product is an extension of the Furio intermediate CV (ICV) revealed in July 2018 and launched in 2019.

The new Mahindra Furio 7 will be available across three product platforms: 4-tyre cargo, 6-tyre cargo HD and 6-tyre tipper. According to the company, the Furio 7 covers multiple applications in the LCV segment, and claims higher profitability along with best-in-class mileage, higher payload and a benchmark cabin. Vehicle telematics is handled by the company’s iMAXX platform.

Furio 7 10.5ft HSD variant is priced at INR 14.79 lakh. Furious 7 HD and Furious 7 Tippr variant are priced at INR 15.18 lakh and INR 16.82 lakh, respectively (all ex-showroom Pune)

The Furio 7 range of LCVs are powered by two light weight low friction engines – MDi and MDi Tech with dual mode fuelsmart technology.

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According to Jalaj Gupta, Business Head, Commercial Vehicles, Mahindra & Mahindra Limited, “Mahindra FURIO 7 range is designed around the unmet needs of LCV customers. Our customer insights for the category revealed that they are looking for a truck that can deliver higher earnings, lower Total Cost of Ownership (TCO), best warranty offer, lowest maintenance, safety and comfort – all these leading to a risk-free business and complete peace of mind, all in one truck. Mahindra FURIO 7, with its unmatched package of customer value propositions and a very competitive initial price offer, is precisely that. We are confident enough to guarantee higher mileage or give the truck back as well as guaranteed resale value after five years that makes it a defining moment for the industry. This will help us in our objective of making our customers more prosperous.”

Mahindra is also offering a benchmark cabin that provides optimum comfort, convenience and safety. The Furio 7 range is part of the FURIO ILCV product range development which is a result of Rs 650 crore investment and efforts put in by over 500 Mahindra engineers and 180 suppliers over the past six years.

Commenting on the launch, Vijay Nakra, CEO, M&M, Automotive Sector, said that the Furio 7 range of trucks will set new benchmarks of excellence and customer-centricity while reflecting the company’s serious commitment to the segment and confidence in our products. The truck has been designed by Mahindra’s Italian designing firm Pininfarina for Indian road conditions.

(For more updates stay tuned with DNP India)