Amazon has officially announced its recent collaboration with Tata Motors. The partnership aims to offer Alexa Built-in in all the latest vehicle of the automaker. Initially, the latest Nexon, Nexon.ev, Harrier and Safari will get the new addition. Alexa-Built feature will enhance the voice commands and accessibility of the vehicle. The upcoming vehicle with Alexa Built-in will come with a futuristic design improving the overall experience of the vehicle.
How Will It Enhance Vehicle’s Experience
With the Alexa Built-in feature customers will be able to ask Alexa to change the temperature inside the vehicle, adjust infotainment system’s volume or screen brightness, airflow settings, open/close the sunroof and others. It will also allow cutomers to control 360 degree view camera with voice commands in their Tata Vehicle. Alexa Built-in will definitely enhance the safety and the overall driving experience of the customers.
Entertainent Goes To Next Level
Alexa Bulit-in feature will significantly upgrade the vehicle’s entertainment system. Nexon, Nexon.ev, Harrier and Safari buyers will just need to ask for their favourite tracks, audiobooks on audible, jokes, games and more. It will also perform some crucial functions analysing traffic conditions, make and receive call. Customers will just need to ask “Alexa play bollywood songs”, “Alexa play my book” or whatever they want.
Words From The Officials
Dilip R. S., Director and Country Manager for Alexa, Amazon India, said: “We already experience AI in multiple facets of our lives, and this will only continue to grow. With Alexa AI, we have unlocked the potential of voice interactions to seamlessly integrate into our customers’ daily lives. This collaboration with Tata Motors will enable customers to continue experiencing much of what they know and love about Alexa from their home, in their Tata Motors vehicles, with added functionality for car controls and navigation.”
According to Mr. Sven Patuschka, VP & CTO, Tata Motors Passenger Vehicles Ltd. & Tata Passenger Electric Mobility Ltd., “We are delighted to collaborate with Amazon to bring intelligent connected technologies like ‘Alexa’ into our new generation vehicles. While safety remains key, the advent of connected tech features is a fast-growing requirement of our customers and users. With this introduction our intent has been clearly towards making our customer’s drive experience more convenient and an extension of their homes.”