The automotive industry in India is experiencing a significant transformation, highlighted by the launch of the Gravite by Nissan, which is built specifically for Indian buyers. The innovative element of this vehicle is the CMF-A architecture developed locally and tailored to meet the specific requirements for the families, urban commuters and long-distance travelers in India.
Reinventing the 7-Seater Class
Nissan’s Gravite is set to reshape the traditional 7-seater market by providing versatility, fuel economy and affordability. Historically, the 7-seater class has been characterised by vehicles that often offer either comfort or fuel economy. However, Nissan has blended the two characteristics to deliver a vehicle that suits both city dwellers and long-distance highway drivers by using the CMF-A architecture to best utilise the vehicle’s interior space.
CMF A Platform Advantages
CMF A Platform has been built with consideration of Indian Roads, Weather and Traffic Patterns and offers a more stable ride, Greater Comfort and Enhanced Safety features than Previous Platforms. The Lightweight structure of the CMF A platform contributes to the fuel economy of vehicles while maintaining Durability for Multi-Purpose Family Uses. Additionally, the platform Allows for Maximum Interior Space with flexible seating for third-row occupants – a major consideration for Families looking for 7-seater vehicles.
Contemporary Design and Practicality
In terms of Exterior Styling and Practicality, Gravite offers Contemporary Styling, an Efficiently Designed Interior and Ergonomically Designed Cabin. The design team at Nissan has developed a Driver Friendly Cabin that incorporates Technology and Simplicity. Smart Infotainment Systems, Climate Control and Enhanced Storage Options demonstrate Nissan’s understanding of the Indian Consumer.
Will Gravite Emerge as the Next Revolutionary Player in the Automotive Industry?
Although Gravite competes against numerous established manufacturers in the 7-passenger category, its price structure, engineering expertise focused exclusively upon India, give it extraordinary opportunities to survive in this highly competitive environment. In addition, through localized development efforts Nissan has developed significant cost reductions, but just as importantly, their local development efforts produce vehicles that are more in tune with Indian consumers and their driving habits.
