Abbott Partners with Rahul Dravid for new campaign

New Delhi: It’s no secret that we all age. But, with ageing can come muscle loss, which can directly impact mobility, strength, energy and immune health. Starting at age 40, adults can lose up to 8% of their muscle mass per decade, and this rate can double after the age of 70.[i],[ii],[iii],[iv] To help keep adults strong and active, Abbott, the global healthcare company, today announced the launch of the new Ensure with HMB – a new formulation to support Indians as they age.

”HMB or β-hydroxy-β-methyl butyrate acts as a gateway to help keep muscles in balance by slowing muscle breakdown and building muscle mass,” said Dr. Shashank Joshi, renowned endocrinologist. ”HMB is naturally produced when the body breaks down leucine, an essential amino acid, and can be found in small amounts in foods like avocado, grapefruit, cauliflower etc. However, it is difficult to get enough HMB through food to support declining muscle health, which is why it is often suggested to consume nutrition supplements. Good nutrition and physical activity can help maintain muscle and bone health, which is important to support overall health.”

”Aging is inevitable, but muscle loss and weakness doesn’t have to be,” said Swati Dalal, general manager of Abbott’s nutrition business in India. “Muscle loss is the aging factor that’s rarely discussed, and few adults realize the impact our muscles have on our health as we age. Abbott has been pioneering research in science-based nutrition and by introducing the new Ensure with HMB, we hope to help Indian adults thrive.”

Also read: Alia Bhatt reveals the secret of her glow in Duroflex’s new ad

Keep watching our YouTube Channel ‘DNP INDIA’. Also, please subscribe and follow us on FACEBOOKINSTAGRAM, and TWITTER.

Exit mobile version