The Taiwanese computer giant Acer roped in the popular Bollywood actor Sonu Sood as brand ambassador who is well known for his action roles on screen. The actor helped hundreds of migrant worker and people during the Covid-19 pandemic and people supported his humanitarian works.
“Our association with Sonu Sood will further reinforce this bond and give our consumers a greater sense of objective on trust, strength, and dependability,” Harish Kohli, President, and Managing Director, Acer India, said in a statement.
Acer is well known for its innovative products and implementation of new technologies, the actor will be endorsing the same across media platforms to boost the brand image. This will be under the campaign of Acer’s commitment to improve people’s life through technology
Sudhir Goel, Chief Business Officer, Acer India said, “We are delighted to announce our partnership with such a talented actor and humanitarian who has shown his mettle in reel life and in real life through his selfless work during the pandemic. Sonu Sood’s persona and his contribution to empowering people resonate with Acer India’s brand mantra of empowering people through technology.”
Exemplifying the guild with the brand, Sonu said, “I am excited to represent one of the most innovative technology brands in India. Acer is a truly disruptive technology company known for its range of premium quality dependable laptops, PCs, monitors, projectors and IoT-led devices. The company has been committed to improving people’s lives through technology over the last 21 years in India and it’s a proud moment for me to be part of Acer’s journey.”
Acer is aiming to be a part the digital transformation in the country which sped up tremendously in past 4 years due to better internet connectivity and now due to pandemic. People are now seeking more digital literacy for their work and Acer is planning to make a difference for consumers with their innovative and dependable range of products.