CarDekho, the auto-tech giant, has come up with a new TVC which features Bollywood actor Akshay Kumar. The TVC focuses on the easy access and use of CarDekho and how it provides customer the best selling option of used cars.
In the advertisement, Akshya plays the role of an entrepreneur who takes help from CarDekho Gaadi App to run his business effectively as well as ensures safety of his staff,
In the ad, it can be seen that Akshay runs an Irani Cafe who has hardly seen any visitors, thanks to the pandemic. His life changes when he decides to sell his car on CarDekho Gaadi app and uses the money to buy delivery scooters instead.
Watch the video here:
Gaurav Mehta, chief marketing officer, CarDekho, said, “The objective of our campaign is to showcase the convenience brought by CarDekho Gaadi in helping people sell their cars from the comfort of their home or any other place. Akshay Kumar is one of the best-known faces of the country’s cinema industry. His hardworking personality fits well with CarDekho’s brand integrity and sincerity.”
“I am delighted to be associated with CarDekho, a brand working aggressively in redefining the entire auto ecosystem and personal mobility space of the country. CarDekho Gaadi is an excellent business aimed to ease the complex used car selling process for the customers,” said Kumar.
The company has also launched a new festive campaign under the title ‘Karo India Forward, Karo Gaadi Forward’ which stars veteran India cricketer Rahul Dravid and Telugu superstar Mahesh Babu.