Duroflex has announced Alia Bhatt as their first-ever brand ambassador. The sleep solutions brand is all set to launch their next campaign with her.
Smita Murarka, chief marketing officer, Duroflex, said, “Duroflex has always been a thought leader in the sleep solutions category and is on a mission to help India sleep better. We wanted to collaborate with an authentic voice that resonates with the new age consumer. Alia Bhatt is the quintessential youth icon who has carved a niche by being fearlessly herself. She advocates sleep being a pivotal part of a healthy lifestyle. Through her, we want to reach out to the whole country on our shared commitment to sleep evangelism.”
“Our whole point of view is that we want the millennial audience to really understand the importance of sleep, and how products like mattresses are very essential. We really wanted to choose a personality, who is more gender neutral, appeals to both and really makes sure that everybody in India can really understand the importance of sleep,” added Murarka
