Bata, a leading footwear brand, has roped in Bollywood actor Kartik Aaryan as its brand ambassador. In the same line, the actor will be seen promoting various brand that come under Bata’s umbrella. To mark the association, the company will launch a new collection. The actor will feature in various advertisements across television, digital and other mediums.
Anand Narang, vice president, marketing, Bata India said, ” We are happy to have Kartik Aaryan on board as as our new ambassador. At Bata, we have been transforming the brand by making our stores more inviting and changing our portfolio to have more casuals, sneaker and fashion styles to attract more millennials. Kartik with his positive energy and easy going approach relates very well with the youth today. Oue association with Kartik will help in further strengthening our connection with the youth and brining to fore our younger brands like Bata Red Label, North Star, Power & Hush Puppies.”
“I am delighted to be associated with an iconic brand like Bata. As a child I remember Bata being the ultimate choice for footwear for everyone and the brand still has the impact. It has always remained trendy and relevant to its time. I am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together,” Aaryan said.
