Bewakoof.com has rolled out a new campaign featuring Bollywood actor Sanya Malhotra. The brand believes that the actor appeals to the millennials and GenZ, is independent and has a point of view on the world.
he campaign will see Malhotra flaunting a range of fashion from Bewakoof as she makes the statement, “Boring kapdo mein abhi bhi ho atke, phone uthao, and try something Hatke.”
Prabhkiran Singh, co-founder and chief executive officer, Bewakoof, said, “As a brand, we have carved a space in the minds and hearts of the millennials with our fashion range of Apparel, Backpacks, Flip Flops and Mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expression, speak their language tone and tenor. We get them.”
He added, “We recently launched a digital marketing campaign with Rajkummar Rao and our customers gave it a big thumbs up. Sanya brings out our brand ethos as her journey is inspiring and her achievements are extraordinary. She is Hatke Apun Jaisai. Bewakoof wants to connect with and via celebrities who are fearless and unapologetic about their choices. For our brand, Sanya is the perfect representation of what Bewakoof is.”