Brillare, the personal care brand, has announced Vaani Kapoor as the brand ambassador for their hair oil range. With the aim to reinstate the importance of age-old concept of hair oiling, the #HairOnHigh campaign showcases the promising star – Vaani’s healthy hair after using the Brillare products.
Commenting on the association with Vaani Kapoor, Jigar Patel, CEO of Brillare said, “Brillare is constantly challenging the status quo by creating innovative products that are made with real natural ingredients. We are the first zero dilution, all-natural brand in India to provide dermatology-grade results without chemical abuse. With #HairOnHigh campaign, we would like to create a strong connect with the millennial audience in the language that they would strongly resonate. The brand plans an aggressive growth in the coming year. Vaani Kapoor fits perfectly well with the brands ethos & her persona augurs positively with Brillare consumers providing both, credibility and salience to the brand.”
Vaani Kapoor, Brillare brand ambassador said, “The wide range of products available in the personal care segment confuses consumers in differentiating between natural and synthetic products. I am happy to be the face of Brillare, a homegrown brand that is making it easier for consumers to choose 100% natural products with zero dilution promise. With a hectic work life and continuously changing schedules, I have always preferred natural products for my hair care regime and Brillare’s science-backed products made with thoroughly researched formulations is something I deeply resonate with.”