HomeBRAND REVIEWCuemath appoints Vidya Balan as its brand ambassador

Cuemath appoints Vidya Balan as its brand ambassador

Cuemath, a Mathematics learning edtech service, has roped in Vidya Balan as brand ambassador. The actress was seen campaigning for their latest TVC.

The TVC featured Balan with Nitesh Pandey and child actor Purab Mody wherein they solve math with food for thought, literally. The ad shows the kid tutoring his dad how a large pizza has more area than two medium pizzas with the help of math he has been learning with teachers at Cuemath.

Manan Khurma, chief executive officer, Cuemath, said, “We help children learn Math organically by visualising concepts from different points of view, building their own mental models and algorithms, developing logical reasoning by finding multiple answers, and applying math in everyday thinking and problem solving. Our aim is to train our future generation at not just solving Math problems easily, but also tackle the challenges that life throws up with confidence and logic.”

“I attended a Cuemath demo class while researching for my last film. Imagine my surprise when 45 minutes into the demo, I learnt to visualise Math concepts with simulations. I never thought I could see Math! It’s this Cuemath way of making Math fun and taking the anxiety away from it that appealed to me immensely and is the future of learning in the 21st Century,” Balan said.

Balan seems like an apt choice for the campaign as she garnered heaps of praises for her portrayal of math genius Shakuntala Devi in a film based on the legend’s life.

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