Pidilite’s water-proofing brand Dr. Fixit has ruled out a new TVC featuring actor Amitabh Bachchan which aims at educating people that how important it is to ensure complete waterproofing in the construction of a new house.
The TVC shows Bachchan being his witty and humorous self as he addresses how people often end up choosing incomplete water-proofing of their newly constructed homes.
It further underlines that LW+ along with URP by Dr. Fixit is the most effective and complete waterproofing solution.
Watch the video here:
Vivek Sharma, chief marketing officer, Pidilite Industries, said, “Through this campaign, Dr. Fixit continues to educate consumers about the need to do complete waterproofing and makes it more accessible to consumers, contractors and dealers alike in easy ways across all touch-points. ”
Talha Bin Mohsin, executive creative director, Ogilvy & Mather, said, “We decided to capitalize on cricket season with an analogy that would resonate with everyone, the bat and ball. Just like cricket can’t be played with only one of them, waterproofing can’t be done with just LW+ or URP, you need both. Sometimes, all it takes to change behavior is explaining a complicated concept with extreme simplicity and a slice of fun.”