Fire-Boltt, audio and wearable brand, has roped in Bollywood actor Vicky Kaushal to launch its new smartwatch in the Indian market. The actor resonates with Fire-Boltt’s new smartwatch’s identity of energy, action, dynamism and fashion.
“Fire-Boltt 360 is a perfect companion for young India to track health parameters on the go and also to keep themselves entertained with the in-built games. It gives me pleasure to join hands with a home-grown brand that is about prioritising health with the help of technology,” Kaushal said.
Arnav Kishore and Aayushi Kishore, co-founders, said, “The reason why we chose Vicky Kaushal to promote our latest smartwatch is that he is an inspirational, visionary, charismatic, rebellious and freedom-seeking personality and every young Indian connects with him at different levels. He is our brand ethos of energy and action personified, and there could be no better occasion to bring him onboard other than the launch of our one-of-its-kind smartwatch 360.”