Smart wearable brand, Fire-Boltt has announced cricketer Virat Kohli as its brand ambassador.
The skipper will participate in different marketing, advertisement and endorsement campaigns of the brand.
“Virat Kohli is a role model for not just Indians but cricket lovers around the globe. His mention alone can inspire millions to chase their dreams and aspirations, and we decided to join hands with him in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch.
“Just like a cellphone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal,” said Arnav Kishore, co-founder, Fire-Boltt.
“The fact that the company is at the helm of history being scripted in the Indian wearable space makes me proud as an advocate of Vocal for Local and Atmanirbhar Bharat,” Kohli added.
Recently, Fire-Boltt had brought on board Vicky Kaushal as its first brand ambassador.