Grofers, the online grocery retailer, has made some changed in its logo logo. The brand took to its ‘Meet Our New Logo’ blog to announce the change.
“As a brand that has grown to become a part of daily life for millions of Indians, we still want to see the possibilities of changing lives for the better for millions more. That can only happen if we continue to stay in awe of everything that technology can touch to change the way products make their way into millions of households,” the company said in the blog post.
“The change to lowercase is a reflection of this innately curious spirit that wants to collaborate, solve problems, and stubbornly refuses to take no for an answer; this is the same childlike spirit at grofers that is creative, kind, and above all, has a boundless imagination.”