Hyperice has roped in Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. Through the partnership, Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India and continues its growth throughout the globe.
Kohli said, “As athletes, the way we train and compete defines us. Hyperice has provided me with a suite of innovative products that have continuously helped me optimize my performance and recovery, so it was a no-brainer for me to join the team as both an investor and ambassador. Hyperice is on a mission to help people move better around the world, and I look forward to helping tell their story in my home country of India and beyond.”
“Virat is one of the most prolific cricketers around the world and we are honored to have him join Team Hyperice”, said Jim Huether, chief executive officer of Hyperice. “We are on a mission to help everyone move and live better, and Virat is key to helping us elevate the importance of both mental and physical wellness for all people – both on and off the field.”