Photo-sharing social media app Instagram has come out with its first consumer marketibg camapign in India that aims to celebrate creators and their creativity which shines through its recent video format – Reels.
Reels, a short video making feature available on the updated version of Instagram, are huge hit among Instagram users. Recently Instgaram increased the duration of reels to 30 seconds which was initally 15 seconds.
Instagram’s new campaign, Do Your Thing, oughts to inspire creator in every individual.
Sukesh Nayak, chief creative officer, Ogilvy India, said, “With Reels, Instagram is democratizing creativity, and we’re trying to communicate this with the new campaign. The creatives are short, fun, surprising and very entertaining. They’ve been shot as Reels, and the storyline is inspired by the content from popular creators.”
In the consumer campaign video, the social media giant has displayed all the editing features that allow creators to create their preferred projects.
Meanwhile, Instagram recently celebrated its 10th birthday by releasing several new features that included Stories Map, IGTV Shopping update and custom app icons.
