InsuranceDekho has announced its new integrated campaign to underline the significance of investing in various kinds of insurance – health insurance, life insurance, motor insurance, etc. The company has appointed actor Jitendra Kumar as brand ambassador in the latest campaign.
Ankit Agrawal, co-founder and chief executive officer, InsuranceDekho, said, “Our focus is on ensuring that insurance reaches people in Tier 2, 3 and beyond cities where we noted varying apprehensions about insurance. Educating the people on the importance of insurance and ease of investment is essential. At the same time, our campaign also encourages them to become insurance advisors (POSP) at zero cost to them.”
Kumar said, “I am delighted to be associated with InsuranceDekho for conveying the vital and thoughtful message of this campaign. As consumers, not many of us are aware of the insurance products available to us at optimal costs. The campaign showcases this in a simple and humorous manner. I enjoyed working with the team and hope the message reaches the desired audience.”