Matrimony site Jeevansathi.com has onboarded Mahesh Babu, Telugu star for its #WeMatchBetter campaign. The 360 degree campaign is designed for the brand’s Telugu-speaking audiences in an effort to urge the community to place their trust in Jeevansathi.com to find desired matches.
Sumeet Singh, chief marketing officer at Info Edge, said, “Mahesh Babu is also a true example of a committed long-term life partner. He is equally popular amongst all age groups and we are happy to have him on board as our brand ambassador. This 360 degree campaign was designed to showcase to our viewers that at Jeevansathi.com, we understand their needs better than anyone else and have a solution that lets them choose their suitable life partners. We sincerely believe that Mahesh Babu’s influence within the Telugu-speaking community will bode well for Jeevansathi.com and will help us strengthen our position in the market.”
Babu said, “One of the biggest decisions that we make in our lives is choosing the right life partner for ourselves. While choosing our better halves, we should always consider what we have in common – what interests our partner and what makes them happy. Selecting someone who shares a lot of common interests with you will work in your favor. And you can do it seamlessly with the Jeevansathi.com application.”