The matrimonial site Jeevansathi.com has introduced a new campaign called, #PerfectSathi. The campaign will focus on the compatibility of partners which will determine whether they are a perfect match for each other or not.
For the campaign, the brand has roped in Gurmeet Choudhary and Debina Bonnerjee as their associate partners.
Debina and Guremeet, both popular television actors, have been married for 9 years now. The couple starred together in 2008 television series Ramayan. After that, they also featured on several reality shows, including Pati Patni aur Woh and Nach Baliye Season six.
Despite having cultural differences, the two have sticked by each other through thick and thin and have only gone from strength to strength.
Jeevansathi, in a statement, said that their relationship has everything that Jeevansathi promotes and wants its users to dream of.
The first video featuring the couple, which tests their compatibility, has already released on social media platforms. Further, the brand is planning to bring a number of fan challengers to portray their exceptional compatibility.
Sumeet Singh, chief marketing officer at Info Edge, said, “The couple fit well with our brand, and their nine year strong companionship represents the core values of our brand – trust and integrity. Marriage is less about the ceremony and functions, but more about finding the right life partner or ‘jeevansathi’. It is about understanding, compatibility and being able to sail through ups and downs together, and thus the #PerfectSathi campaign. We will see a flavour of all these emotions and qualities through the videos.”