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Home BRAND REVIEW JK Cement Ltd. rebrands JK White Cement, names it JK WhiteMaxX

JK Cement Ltd. rebrands JK White Cement, names it JK WhiteMaxX

For strategic implementation and to expand the horizons of possibilities, popular cement manufacturing brand JK Cement is rebranding their current product JK White Cement to an all new avatar. This is in pursuit of appealing a wider customer bandwidth and to create a sense of more value, the new JK Cement WhiteMaxX was amplified with a digital campaign, #AbSabKuchMaxX, which included quirky Social Media content around ‘MaxX’ and contests to increase the engagement.

The focus of company is to keep pace with dynamically transforming trends in market and excelling in fulfilling customer expectations.

Niranjan Mishra, business head (white cement business), said, “JK White Cement has undoubtedly emerged as one of India’s most iconic and trusted Brands, due to its focus on product excellence, customer orientation and technology leadership, complimented by relentless brand building efforts. With it being accorded the prestigious title of Superbrand in 2019, it was time that the World witnessed JK White Cement in a new avatar. As the preferred choice of customers for over 3 decades, the re-branding is also firmly rooted in our endeavour to build an even stronger consumer connection.”

By bringing their product line under the “MaxX” tagline, thereby bringing uniformity in the brand architecture. The company has further strengthened its commitment to deliver the maximum for its consumers and stakeholders in terms of maximum whiteness, maximum strength, and maximum customer delight.

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