Lux, a soap brand from the house of Unilever, has released a new TVC featuring Bollywood actor Kareena Kapoor Khan, addressing the social issues that pregnant women come across. The ad also features her husband and actor Saif Ali Khan who asks her candid questions about her pregnancy as she answers them with straight from her heart.
The film shows the couple reminiscing the time when their first child was born. When Saif reminds her that she was the happiest during her first pregnancy, the actress reflects back and comes out stronger than ever as she flashes her inner glow.
Kareena, said, “This campaign with lux is special to me. This is my second pregnancy and I fully subscribe to the view that one should continue to break stereotypes and do what you love! At the end, doing what you love is really what makes you glow.”
Severine Vauleon, global brand vice president, Lux, said, “Women are often bombarded with judgements that define how they should live, look or behave. With this initiative we encourage women to celebrate being unstoppable.”
Kishore Tadepalli, senior vice president and managing partner, Wunderman Thompson, Mumbai, said, “We wanted to create a conversation about the many societal biases women face. And when she is pregnant, these biases and judgements just increase. Kareena has been a torchbearer for the fact that pregnancy doesn’t stop a woman from doing what she wants to do. It helped us tell a real story about what she feels and represents.”