Hair Care brand Pantene has appointed former Miss World Manushi Chhillar as its brand ambassador. Featuring in a TVC about Pantene 2in1, she shares her experience with dry hair causing hair fall and the feeling of now having hairfall-free open hair. Chillar’s personal struggle with hairfall, which began with dryness that came along with styling during pageants made her fit as the brand ambassador for Pantene.
Deeksha Kakkar, country leader, P&G Haircare said, “We are glad to have Manushi Chhillar as the new face of the brand. She is an inspiration for young women everywhere. With Pantene’s proven solutions, our ambition is to help women like her, leave their hair open more freely, without worrying about hairfall. A first-mover in its category for India, our Pantene 2in1 is enriched with Pro-Vitamin B5 and a luscious conditioning formula in one single product. This enables the consumer to access a superior hairfall and dryness solution, while minimizing the hassles of multi-step regimens.”
“The years during and after the Miss World pageant were hectic. It was a time when I had to travel a lot; I was constantly exposed to heat and pollution that made my hair even more dry. That’s when I understood the importance of discipline in everything – from preparing for a performance to my hair care regimen. My hairfall has continued in cycles since then. Hair needs both internal and external care. I always ensured a nutrition-rich diet, but when it came to a product for hairfall-free hair; I was recently introduced to Pantene 2in1. Now this is my one-step regimen for nourished, hairfall-free hair,” Chillar said.
