HomeBRAND REVIEWMedimix launches new campaign with Katrina Kaif

Medimix launches new campaign with Katrina Kaif

Medimix, India’s leading Ayurvedic personal care brand announced their newest campaign “Skinfit Raho, Manmarziyaan Karo” with gorgeous actor Katrina Kaif. She has been signed as brand ambassador recently by the brand. Medimix has a brand positioning of ‘Get SkinFit with Fast Acting Ayurveda’. With this new campaign the brand aims to further strengthen this and connect with the younger audience.

Pradeep Cholayil, chairman and managing director, Cholayil, said, “Medimix is one of the most popular brands in India. With its Ayurvedic credentials, Medimix has stood tall with the testing times and proven to be a quality product for decades.”

“Katrina Kaif has a similar stature, and she is a self-made Bollywood celebrity. With this campaign, we aim to establish the synergy between the two and appeal to a younger lot of audience to truly live your life without the skin worries, as Medimix is always there.”

Added Garima Khandelwal, chief creative officer, Mullen Lintas, “Medimix, with its legacy of Ayurveda, has stood for skin that’s SkinFit. With this new campaign, we wanted to launch the newest positioning ‘SkinFit Raho, Manmarziyaan Karo’, liberating today’s woman of any fear of skin damage and follow her heart to pursue whatever it is she wishes for.”

“Whether societal or self imposed, there should never be any constraint on what she thinks she can achieve. With natural cues that are the brand codes, we reimagined the brand world with a visual scale and this fresh new attitude with a new brand ambassador and a high energy hummable track.”

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