Australian wine brand, Jacob’s Creek has announced captain of the Indian women’s cricket team and Padma Shri awardee Mithali Raj as its ambassador.
Regarding her association with Jacob’s Creek, Mithali Raj, Captain of Indian Women’s cricket team, said, “Jacob’s Creek and Cricket share a unique ability to connect people and I am delighted to be associated with Jacob’s Creek, a brand that has consistently supported sports through various partnerships. Jacob’s Creek is the official wine partner for the upcoming ICC Women’s World Cup 2022 and has a long-standing relationship with the game of cricket. Building on this long-established connection with the sport, I am really excited to see this partnership flourish, especially at such an opportune time, just ahead of the women’s World Cup.”
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “We are proud to associate with an all-time cricketing legend, Mithali Raj, for the upcoming ICC Women’s World Cup 2022 in New Zealand. We are extremely excited to have her on board as she has been a source of inspiration to all budding cricketers on and off the field. Mithali has been the guiding light for women’s cricket in India for over two decades and we believe that her authentic spirit perfectly represents the values which Jacob’s Creek represents.”