Youth focused neobank, muvin, has appointed crickete Hardik Pandya as its brand ambassador. As a part of his association, the cricketer will represent the platform across 360 degree campaigns. To strengthen the marketing campaign, the brand has also launched a digital film on the sidelines of the ongoing festive season.
“We believe that teaching personal finance as an essential life skill to a child ought to start at a school level. Students todat are a part of a tech-savvy and digital first generation. We are leveraging this scenario to guide them into the world of finance by demystifying its naunces with a simplified and byte-sized approach. By empowering students with a safe and secure platfrom to conduct their onlie and offline transactions in an easy and rewarding manner, we are committed to take financinal literacy to a whole new level. muvin is a student’s personal card for purchases in the digital and physical world,” Mukund Rao, co-founder, FinOne Technologies said.
“Apart from being an inspiration to the next generation cricketers, Pandya’s personal journey has struck a deep chord with India’s young generation that is ambitious, willing to chase their dreams and aspiring to be successful and self-reliant. A disruptor throughout his career, nobody could better represent what we stand for. We are delighted to welcome him to the muvin family,” he added.
“It’s really wonderful to see muvin empowering young students with hands-on experience of managing personal finances. As a parent, I believe in the merit of muvin’s vision of creating Digital Financial Inclusion and Financial Literacy. I see today’s youth becoming financially independent a lot earlier than I did. Boosting their financial knowledge at school level could redefine the way they understand the value of money, learn how to save and spend wisely,” Pandya said.
