Piramal Pharma has roped in Bollywood actor Yami Gautam as its brand ambassador for its new product, ‘i-feel’. Through brand’s new collaboration, it aims to expand the modern Indian women’s horizon.
Nandini Piramal, chairperson, Piramal Pharma, said, “We are confident that the launch of Pirmal’s ‘i-feel’ would provide women a contemporary and trusted solution for their intimate hygiene needs. Our association with leading Bollywood actress Yami Gautam, will lend a modern Indian woman’s perspective to i-feel’, an ethos central to the brand itself.”
“Intimate hygiene plays a key role in the overall well being of a woman. I am pleased to associate with Piramal’s ‘i-feel’, a gentle intimate was which understands the need of today’s woman and helps in maintaining one’s daily intimate hygiene to prevent odour, infection, and irritation,” Gautam said.