Dietary supplement brand Power Gummies has appointed actress Shraddha Kapoor as the brand ambassador and the face for their Hair and Nails Vitamin Gummies. With this new appointment, the brand aims to bring forth its vision amongst millennials while reinforcing its values and philosophy. The campaign is focused on happy hair just every day.
Divij Bajaj, chief executive officer and founder, said, “Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively and sparkling personality knits a perfect horizon and panache for our brand. We are delighted to have Shraddha on board with us as the brand ambassador for our Gorgeous Hair and Nails Vitamin Gummies. She personifies the key prepositions of changing trends of beauty, health & fitness. Through this association, we aim to help a wider range of people to move towards preventive care and nutrition for their health and wellness.”
“As an actor, my constant battle is to maintain my hair health after never ending hairstyling, which is a must for me. Wherein, something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take 2 gummies a day for my daily nutritional intake. Power Gummies are just mind-blowing and totally, hard to resist. Also, it is the only gummy brand in India with proven results and clinical trials. Being fit and healthy should be the most prime factor for customers in today’s time,” Kapoor said.