Prega News, the self testing pregnancy kit from Mankind pharma, has roped in Bollywood actor Anushka Sharma as its brand ambassador. She will be responsible for endorsing brand’s new promotional campaigns.
Anushka Sharma is expecting her first child with her cricketer husband Virat Kohli.
The campaign, which has been conceptualised by ADK Fortune, shows the phases of expecting a child with Anushka Sharma, whose delivery is due in January 2021, sharing her personal journey.
The two-month-long ad campaign will be promoted across various media channels including television channels, digital platforms, and outdoors including hoardings and branding at airports.
The ad will be released in various regional languages such as Hindi, Punjabi, Gujarati, Oria, Bengali, Marathi and Asaamese, to reach a mass audience.
Rajeev Juneja, chief executive officer, Mankind Pharma, said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India.”
“I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey,” said Sharma.