HomeBRAND REVIEWRanveer Singh is the new face of Vicks India

Ranveer Singh is the new face of Vicks India

 Cough-and-cold OTC brand Vicks – backed by Procter & Gamble Hygiene and Health Care – has announced Bollywood actor Ranveer Singh as its new brand ambassador in India.

Sahil Sethi, senior director and category head, personal healthcare, Procter and Gamble added, “Vicks ki Goli is beloved for its timeless and iconic communication, recognizable across the country for relieving ‘khich khich’ and enabling one to speak with confidence without any throat irritation. Singh has the natural ability to connect with a wide audience and through this partnership, we aim to establish a stronger connect with consumers.”

Singh said he was excited to associate with a brand that has been a part of his childhood.

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