Mukesh Ambani’s Reliance Industries (RIL) has relaunched Campa Cola, the 50-year-old renowned beverage brand, in a new contemporary avatar as it attempts to ramp up its own consumer goods. “Contemporized for a new-age India,” Reliance Consumer Products Ltd (RCPL) said.
Reliance brings Campa Cola back
Reliance owns 50 per cent equity stake in Gujarat-headquartered Sosyo Hajoori Beverages (SHBPL) which owns the brand Campa.
“By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment. While older family members will have fond memories of the original Campa and cherish the nostalgia associated with the brand, younger consumers will love the crisp refreshing taste. With a rapidly evolving Indian market throwing up more consumption occasions, we are truly excited to bring back Campa, which is yet another bold step forward for our expanding FMCG business,” said RCPL spokesperson.
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‘The Great Indian taste’
Campa is set to bring ‘The Great India Taste’ back this summer. The beverage will be available in five sizes for various consumption occasions.
Isha Ambani, Reliance Industries chairman Mukesh Ambani’s daughter Reliance Retail Ventures’ director, on Monday announced that it will venture into the FMCG business this year. If reports are to believed, Reliance Retail Ventures is also expected to foray into the beauty world.
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