With summer back in all its glory, Parle Agro has rolled a mega-marketing campaign for its flagship brand Frooti with Alia Bhatt. The campaign is set to roll out across multiple mediums, including TV, OTT, Digital and Outdoor. The Frooti TVC will be advertised during IPL on national TV and Disney+Hotstar as well as during World Television Premieres of blockbuster movies through ad spots.
Speaking on the campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said, “With offices, education institutes, OOH entertainment and tourism opening up to nearly 100%, the summer of 2022 emerges as the first summer in two years that promises to be the strongest and most robust for growth. This is a great time for the beverage industry and as a leading player in the category, we are thrilled to dive into an aggressive summer with a strong campaign for Frooti with brand ambassadors, Alia Bhatt and Ram Charan. Our marketing activities for this summer are one of our most aggressive and we look forward to strengthening our reach and connections with our consumers this year with no restrictions.”