Paint brand Sheenlac has appointed music composer A R Rahman as its brand ambassador. Carrying forward Sheenlac’s brand attributes of innovation, creativity and quality, the singer will participate in a series of campaigns, and ads across TV, print, digital, and other media to promote the company’s wide range of wood, protective, floor, industrial, and automotive coating products.
Sudhir Peter, managing director, Sheenlac Paints, said, “With immense pride and pleasure, we announce our association with A R Rahman. He is a natural fit for our brand, which is committed to innovation, transformation, and tech adoption. Rahman’s brand of music is in tandem with Sheenlac’s philosophy of being technology-driven and creative in bringing quality products to customers. This alignment is what makes our collaboration with him, both poetic and meaningful.”
Rahman said, “I am glad to represent Sheenlac, a brand that has transformed itself and grown multifold over many decades. Sheenlac, with its commitment to quality and innovation, is emerging as a leader in India and abroad. I look forward to this creative partnership.”