Home and sleepwell brand Wakefit’s new video features Sumeet Vyas in a very relatable situation. Playing a normal 9-5 office-goer, Sumeet highlights some important struggles of daily hustlers.
Prateek Malpani, head of brand, Wakefit.co, said, “In the last two years, people have reoriented their way of living between four walls of their homes. While doing so, many people have naturally channeled their energies into livening up their surroundings, leading to an increasing interest in the home furniture segment. Wakefit.co’s campaigns are targeted at sparking the interest of every family in the country. Throguh quirky and witty initiatives like these, we try to echo each other’s sentiments, while also addressing the importance of investing in their homes.”
Sandeep Balan, partner – branded content, Spring Marketing Capital, said, “The campaigns we collaborate with Wakefit.co on always have a dash wit and humour, to go with the core brand messages. The Honest Office-goer’s Rant is another out-of-the-box attempt to showcase the pulse of the average Indian citizen and build brand resonance.”