Airtel: Apple has been growing its music streaming presence in India through partnerships with telecom operators and bundled offers.
Bharti Airtel is now extending Apple Music access to its prepaid users in India, giving them up to six months of free music streaming. The update was reported by Moneycontrol, though Airtel has not officially confirmed the offer.
Users Get Apple Music Access
Bharti Airtel has introduced the latest entitlement for prepaid subscribers. The free availability of Apple Music. Moneycontrol claims that the feature has been spotted in the Airtel Thanks app by a few users, therefore, implying that it is being introduced in phases. Eligible Prepaid users can use six months of Apple Music without incurring any additional charges. If the user no longer wishes to pay the fee after the free period ends, their subscription will automatically be reconstituted at Rs 119 monthly. However, at present, Airtel has not made an official statement, and therefore, the eligibility format is ambiguous. It is reported at least that the benefit is not restricted to any high-value or unlimited plans concerning 5G.
Expanding Digital Services for Prepaid Users
- Earlier, access to Apple Music was restricted to broadband and postpaid users only.
- Prepaid users, who form the central portion of Airtel, now have an opportunity to listen to premium music streaming.
- The user can verify their eligibility by logging in to the Airtel Thanks app, where they will see the Apple Music banner.
- The company has been promoting such bundling of digital services, such as OTT subscriptions with recharge packs.
- Earlier prepaid packs have featured more than 25 OTT services, such as Netflix, Disney+ Hotstar, Zee5, SonyLIV, and Lionsgate Play.
- Plans range from 279 to 1729 and have different validity and data benefits.
- Over 16 Indian languages are represented, which can attract a broad audience.
