India’s tablet market witnessed remarkable growth in 2024, recording a 25% year-on-year (YoY) increase in shipments. This surge was driven by 5G tablets, which saw an impressive 424% growth compared to the previous year. With increasing demand for premium tablets, brands like Apple, Samsung, and Lenovo dominated the market, making 2024 a milestone year for the industry.
Apple Leads the Market, Samsung Wins Q4 Race
Apple remained the top tablet brand in India in 2024, securing a 29% market share. It achieved a major milestone by shipping over one million iPads in a single year. However, Samsung outperformed all brands in Q4 2024, capturing 29% of the market, followed by Lenovo (23%) and Apple (21%).
5G Tablets Drive Record Growth
The rise of 5G tablets played a crucial role in the market’s expansion. With a 424% increase in shipments, 5G tablets became a popular choice among Indian consumers. Samsung\’s Galaxy Tab A9 Plus 5G contributed significantly to its growth, making up 68% of the brand’s total tablet shipments.
Premium Tablets in High Demand
The trend of premiumisation was evident in 2024, with high-end tablets (priced above ₹20,000) witnessing a 128% YoY growth. Apple led the premium segment, with the iPad 10 Series accounting for 55% of its total shipments. The launch of the iPad Mini (2024) is expected to further boost Apple’s dominance.
Lenovo and Xiaomi Strengthen Market Presence
Lenovo secured the third position, driven by the Tab M11 Series and M10 Gen 3 models. Meanwhile, Xiaomi made a strong impact, capturing a 13% market share with a 112% YoY growth. The Xiaomi Pad 6 stood out in the premium segment, accounting for 33% of premium tablet sales in 2024.
Future Outlook: Market to Grow Steadily in 2025
Industry experts predict that India’s tablet market will continue its upward trend, with an expected 10-15% growth in 2025. The increasing adoption of 5G tablets, hybrid work, digital learning, and entertainment on the go will further drive demand in the coming years.
