Consumer electronics company boAt has withdrawn its sponsorship of Canadian-based Punjabi artist Shubneet Singh’s forthcoming India show. The 26-year-old performer, known as Shubh, is slated to play on Cordelia Cruises in Mumbai from September 23 to 25. He also has a tour planned across the nation, including stops in New Delhi, Bengaluru, and Hyderabad. However, the artist has received controversy ahead of his next gig in Mumbai.
boAt pulls sponsorship from the tour
On Tuesday, boAt declared on social networking platform X that it will withdraw its sponsorship of the Canadian singer’s India tour, citing comments made earlier this year by the musician. boAt wrote on Instagram, “At boAt, while our commitment to the incredible music community runs deep, we are first & foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we chose to withdraw our sponsorship from the tour. We will continue to foster a vibrant music culture in India and create platforms where emerging artists can show their talent.”
The controversy
Shubh has previously uploaded a distorted map of India, for which he was accused of backing Khalistani separatists. Members of the Bharatiya Yuva Morcha (BYJM) recently destroyed posters advertising Shubh’s concert. Tajinder Singh Tiwana, President of the Bharatiya Janata Yuva Morcha (BJYM), told ANI that “there is no space for Khalistanis who are the enemy of India’s integrity and unity.”
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