Amazon on Prime Day surpasses its Diwali collection with record $600 million sale

Amazon Prime Day, which observed its sixth year on Aug 6-7 this year, kept up its histroy of breaking all previous records this year as well.

The 48-hour sale this week was the "biggest two days ever for small and medium businesses in Amazon history" and surpassed its record of 2019 Diwali sale, the company reported.

In a statement, the e-commerce giant said 91,000 small and medium sellers from 5,900 pin codes across the countries received, making it the highest Prime Day. Approximately 62,000 of these sellers belonged to small towns of the country, it added.

"Prime Day 2020 was the biggest 48 hours ever for small and medium sellers on Amazon India. We had the highest participation of nearly 1 lakh sellers, who received orders from across 97 percent of India's pin codes," he said.

More than 4,000 of the small and medium business sellers witnessed sale of more than Rs 10 lakh while 209 dealt with crores, the company said.

As per the figures released by Amazon, the launches on Prime Day saw a growth of 5 times in customer purchases.

Among the appliances that spiked the sale belong to kitchen, smartphones, apparel, pantry, treadmills and home gyms among others.

Among smartphones, Samsung Galaxy M31s, Samsung Galaxy M31, Samsung Galaxy M21, Apple iPhone 11, and some other Chinese brand phones were the top sales.

“We are overwhelmed by the response to Prime, with twice as many customers (65% from outside of the top 10 cities) signing up for membership compared to last year, and more members enjoying the benefits of shopping, new product launches, and entertainment during the event than ever before," Amit Agarwal, SVP and Country Manager, Amazon India said.

According to sources close to the matter said the reason number are better is also because of high-priced categories like smartphones, laptops and other appliances selling more compared to one of the top segments like fashion during Diwali.

As per the company, it clocked to over $600 million in two days of Prime Day sale last week.