Tanishq, India’s top Jewelry retailer, from Tata Group, launched their latest campaign – ‘Every Woman a Diamond’ – on Thursday. With the new campaign, the brand tells a compelling story on how it believes in celebrating the women of today. Every woman deserves nothing less than a diamond to cherish who she has shaped herself to be, the brand insists in its new campaign.
Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd., said, “#EveryWomanADiamond’ is a celebration of the extraordinary in a woman’s life. Quintessentially women give themselves very little credit for the real transformational journey they go through in their lives – navigating work, home, motherhood, relationships, dreams & aspirations, the world of expectations, choices & decisions that come with all of these. A moment of pause, a lens of the extraordinary, a tone of self-realization, & a note of self-appreciation is what this campaign is visioned to convey.
We at Tanishq believe women and diamonds have an intrinsic relationship and nothing less than Tanishq diamonds are befitting to celebrate the extraordinary story of her life. The real sparkle of diamonds comes from the woman who adorns it, who lends her radiance to make the diamonds shine a little brighter. We are offering the largest assortment of stunning diamonds that are designed keeping in mind the quintessential women of today. We truly hope our diamonds can match the brilliance of all the women out there!” he added.