In preparation for the festive season and the much-awaited Big Billion Days, e-commerce marketplace Flipkart has announced a partnership with Urbanic, a London-based Gen Z fashion brand, to bring a wide range of global fashion to young consumers across India.
A collection of almost 1,000 unique styles will be available to a growing customer base of over 350 million, from metros to Tier 2 and 3 regions.
The partnership with Urbanic is the first of many launches lined up for the upcoming festive season, the e-commerce major said.
The partnership with Flipkart enables Urbanic to democratise fashion by reaching out to an array of shoppers through the former’s reach in smaller towns and cities. It also aligns with Flipkart’s priority to expand its fashion portfolio.
Nishit Garg, Vice President, Flipkart Fashion commented on this matter “Fashion plays a key role in onboarding new consumers during the festive season for Flipkart, and we believe that this launch is going to grow our Gen Z customer base. Fashion needs have evolved in different ways this past year, and global styles continue to be a big influence as we prepare for this much-awaited season. We are happy to announce the launch of Urbanic on Flipkart, which is one of our biggest fashion partnerships this year. We believe that the latest styles should be made accessible to every aspiring consumer across the country”.
Sharing his views on the partnership with Flipkart, Rahul Dayama, Head of Marketing, Urbanic, India said, “It’s a great opportunity to collaborate with Flipkart and bring Urbanic’s edgy, uber chic and in-vogue collection onto India’s best shopping destination.Through this partnership, we aim to scale our reach and leverage Flipkart’s reach across the length and breath of the nation and their technology to give our community of style icons a superior digital shopping experience.”
James Wellwood, Partner at Urbanic, London added “We want to make sure that all individuals have equal access to fashionable and trendy outfits that Urbanic provides at an affordable range.”
(For more updates stay tuned with DNP India)