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Home CURRENT AFFAIRS BUSINESS Parle-G’s Surprising Move! Know Why the Iconic Girl Made Way for an...

Parle-G’s Surprising Move! Know Why the Iconic Girl Made Way for an Instagram Influencer’s Face

Explore the fascinating background of Parle-G's daring marketing strategy, which features an Instagram influencer's face on the biscuit wrapper instead of the iconic image of the girl.

Parle G

Parle G: The internet was taken aback when biscuit company Parle shared a post that showed an influencer’s face on the packet’s cover rather than the well-known Parle G girl. The humorous post was a reaction to the widely shared video by content creator Zervaan J Bunshah in which he posed a hilarious question to his followers. “If you meet the owner of Parle, do you call him Parle sir, Mr. Parle, or Parle G?” asked the man in the video. The song ‘Ae Jee Oo Jee’ from Anil Kapoor‘s film ‘Ram Lakhan’ plays in the background as the clip shows Bunshan sitting in a car, looking confused.

Zervaan J Bunshah’s Video Breaks the Internet

Three days after it was posted, the video went viral and received amusing comments from Instagram users. Parle-G noticed the video as well, and the biscuit maker joined in the fun with a clever remark. As mentioned on the official Parle-G account, “Bunshah ji, you can call us the OG.”

Parle-G Trades Classic Girl for Zervaan J Bunshah’s Smiling Face

Subsequently, Parle-G replaced the iconic girl on the biscuit wrapper with a smiling picture of Bunshah. “While you figure out what to call the owner of Parle-G, you can call us your favorite biscuit to enjoy with a cup of chai. What say @bunshah ji,” read the caption. Bunshah, who was delighted with the gesture, replied to the post by mentioning how much he used to enjoy Parle-G cookies as a kid.

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