In a strategic move that further cements Elon Musk’s growing focus on India, X (formerly Twitter) has significantly slashed its subscription prices for Indian users. The company has reduced the Basic Plan to ₹170 and the Premium Plan to ₹470, reflecting a massive 47% cut in pricing. This step is seen as part of Musk’s broader strategy to deepen user engagement and tap into the expanding Indian digital market.
X Subscription Plans Made More Affordable in India
With this price revision, India has become one of the most affordable markets for X subscriptions globally. The Basic Plan now offers users features like edit posts, longer tweets, and fewer ads — all at a fraction of earlier costs. The Premium tier, meanwhile, brings verified checkmarks, ad revenue share, and enhanced visibility.
This pricing overhaul appears aimed at attracting more Indian creators, influencers, and content consumers to join the paid ecosystem of X, as Musk attempts to make the platform profitable beyond ad revenue.
India Becomes the Focus of Musk's Expansion Vision
Interestingly, this development comes soon after major announcements regarding Tesla’s entry into the Indian market and Starlink’s continued interest in India’s broadband space. While Musk’s recent friction with Donald Trump in the U.S. political landscape has drawn global attention, his strategic turn towards India seems deliberate and multifaceted.
From EVs to space internet and now digital subscriptions — Elon Musk is placing India at the center of his tech empire’s growth blueprint. Industry analysts believe India’s young demographic, mobile-first internet population, and expanding middle class are key attractions for Musk, who seems determined to win big in the world’s most promising market.
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