Twitter has become first Social Media Company in United States to invite Cannabis Companies to promote and market their brands and products on its Micro Blogging Website.
Twitter allows Social Media Companies to advertise
In fact 21 states in United States have allowed for sale of recreational cannabis.
Twitter has laid down some criteria for cannabis advertisement for companies which would like to showcase its products on its platform:
- Companies need to have a proper license
- They must pass through its approval process
- Only Target jurisdictions, where they are licensed to operate
- Do not target people who are below 21 years
Cannabis Companies show positive response
Multistate Cannabis and Medical Marijuna Company Cresco Lab says
“This is a pretty massive win for legal cannabis marketers,
Pot companies have gone overboard in embracing the changes suggested By Twitter.
Trulieve Cannabis has launched multistate campaign on the platform on Wednesday.
Kate Lynch of Curaleaf, the biggest cannabis company operating in the United States has stated;
“This change speaks to the growing acceptance of cannabis as a mainstream wellness category, and we are hopeful it will serve as a catalyst for other social media platforms to follow suit,”
Cannabis companies enjoyed sales surge during first half of pandemic , however recently the Industry has faced slowdown in face of regulatory and economic challenges which also includes falling prices and an illicit market poaching.
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