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YouTube is launching its own TikTok like platform-YouTube Shorts

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Neha Kumari
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YouTube

YouTube is launching its own TikTok like addition platform-YouTube Shorts.

The ban on TikTok triggered to own the short video space and local companies were quick to launch their apps.

ShareChat, Times Internet, Dailyhunt and several others quickly built clones and launched their respective apps in weeks.

"Over the next few days in India, we’re launching an early beta of Shorts with a handful of new creation tools to test out. This is an early version of the product, but we're releasing it now to bring you — our global community of users, creators and artists — on our journey with us as we build and improve Shorts, " Chris Jaffe, Vice President of Product Management, YouTube, said in a post.

"This is an early version of the product, but we're releasing it now to bring you — our global community of users, creators and artists — on our journey with us as we build and improve Shorts," YouTube said in a statement.

According to YouTube, every month 2 billion viewers visit YouTube, with heterogeneous creators who have built their businesses on the video-sharing platform.

"We want to enable the next generation of mobile creators to also grow a community on YouTube with Shorts. It will have a multi-segment camera to string multiple video clips together as well as the option to record with music from a large library of songs that will continue to grow. It will also have speed controls that will give the user flexibility to be creative with their performance and a timer and countdown to easily record hands-free," the blogpost said.

TikTok YouTube Shorts YouTube is launching its own TikTok like platform-YouTube Shorts
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