Emami has brought a non-sticky antiseptic cream, BoroPlus Soft Ayurvedic antiseptic cream. Bollywood actor Nushrratt Bharuccha has been roped in as the face of the new brand.
Priti A Sureka, director Emami said, “Youth in India with an active professional and personal life, has a certain need gap for a skin cream that will keep their skin hydrtated and nourished across the year, along with efficacious healing properties, without making the skin greasy and oily. Thus, we are introducing an ultra-light, non-sticky antiseptic cream, a market leaders for decades. We wanted a fresh, young face who the consumers can easily relate to and Nushrratt Bharuccha with her youth appeal, vivacity and bubbly personality fit the criteria perfectly. We are happy to have her on board.
“I am happy and proud to associate with the renowned brand of BoroPlus. It’s a brand that I have known and trusted since my childhood, like a million others. I specially love the new BoroPlus Soft cream. It gives my skin the optimal moisturisation and nousrishment, without making it sticky or oily. It’s ultra-light, great to use and has an awesome fragrance,” Bharuccha said.