ITC Fiama launches new campaign with Sara Ali Khan

ITC Fiama has released a new TVC featuring Fiama's brand ambassador Sara Ali Khan. The TVC shows her indulged in a fun Fiama bath with colourful moisturising gel bars.

Through the new TCV, the brand aims to make people understand that skin and body leave some relief after a hectic schedule and a bath with Fiama Gel Bars uplifts her mood and leaves skin soft and moisturised.

Pallavi Chakravarti, executive creative director, Taproot Dentsu India, said, “We created a campaign where Fiama Gel Bathing Bars come to the rescue of Sara’s stressed skin. We think it’s a breezy watch that puts the ‘fun’ in functional.”

“Fiama personifies everything fun and vibrant for me. My bath is my time to indulge, unwind and de-stress. I think Fiama Gel Bar is such a unique offering by the brand. It brightens up my mood and my bath,” said Sara.