Royal Enfield: Customers can now buy, sell, and trade in their used Royal Enfield motorcycles at one convenient location thanks to a new service offered by the company. Reown stores will be located in Delhi, Mumbai, Kolkata, Bangalore, and Chennai. They promise to give customers a completely hassle-free experience by providing all necessary papers, fair prices, and simple transfers. Read on to learn more about this service.
Royal Enfield launches ‘Reown’ pre-owned bike service in India
When looking to buy a pre-owned Royal Enfield motorcycle, Reown is a great place to start your search. Offering a wide variety of used motorcycle models, the company guarantees that every bike has undergone extensive mechanical and technical inspections. According to B Govindarajan, CEO of Royal Enfield, the purpose of Reown was to solve the trust and accessibility problems that buyers encounter when buying pre-owned Royal Enfield motorcycles.
Every used motorbike advertised on Royal Enfield’s Reown platform will go through more than 200 mechanical inspections and be restored using original parts. There will be two complimentary services and a warranty included with every bike. A loyalty bonus of up to Rs 5,000 for genuine motorcycle accessories will be given to customers who sell their bikes on the Reown platform.
Finance options also available
In order to give its clients appealing financing choices, Royal Enfield formed strategic alliances with a number of businesses, including HDFC & IDFC. Together with the Shriram Group, it has partnered to enable clients to switch from other two-wheeler brands and to provide doorstep motorbike evaluations through Adroit Auto. In order to make it simple to find and obtain certified pre-owned Royal Enfield motorcycles, Royal Enfield has also partnered with OLX.
What did the company say?
Royal Enfield CEO, B Govindarajan, commenting about the launch of RE-OWN, said, “We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles. With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand. We believe this initiative will usher in a new set of customers into Royal Enfield’s class-leading motorcycle line-up, and into our world of Pure Motorcycling.”
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