The Bluff trailer has been unveiled, and it wastes no time making its intentions clear. Priyanka Chopra Jonas appears in a raw, gritty avatar that is far removed from her usual glamorous image. This time, she is bruised, bloodied and driven by pure survival. Co-starring Karl Urban, the film promises an intense pirate revenge story powered by emotion, violence and maternal instinct.
Directed by Frank E Flowers (who also co-wrote the script with Joe Ballarini), The Bluff is set in the late 1800s Caribbean. The story unfolds in the Cayman Islands and uses real locations such as the Skull Cave and the iconic bluff. These settings give the film a grounded and realistic feel. Right from the opening moments, the trailer makes it clear that this is not a glossy pirate fantasy. It is dark, brutal and deeply personal.
What The Bluff Trailer Reveals
The two-minute-and-thirty-second trailer opens with the arrival of Karl Urban’s character, Connor. He is hunting a bounty, and it soon becomes clear that the target is Priyanka Chopra Jonas’ character. Chopra plays Ercell Bodden, a former pirate feared across the seas and known as “Bloody Mary.” Once ruthless and unstoppable, Ercell has left her violent past behind and chosen a quiet life in the 19th-century Cayman Islands.
However, her attempt at peace is short-lived. Connor (her former captain) returns with revenge on his mind. The tension between the two is immediate and chilling, especially when he asks her, “Did you miss me, darling?”
At its core, The Bluff is a story about a mother protecting her family. Ercell’s past catches up with her when Connor and his brutal crew invade her island home. The trailer shows her pushed to the edge as she fights to keep her daughter safe. Old instincts resurface, and Ercell is forced to become the feared pirate she once was.
Watch The Bluff Trailer
Priyanka Chopra Jonas’ Brutal Action And Bold Transformation
The violence in the trailer is direct and unapologetic. Clearly marked as R-rated, the footage features savage sword fights, cleverly set traps, and close-range hand-to-hand combat. Chopra’s character uses everything she can find, including knives, stones and her bare hands, to defend her home. Each fight feels desperate and grounded, not stylised or heroic.
Early reactions to the trailer have been largely positive. Critics and fans have praised its dark tone and realistic take on pirate life. Many viewers on social media have reacted strongly to Chopra’s “feral” and “unrecognisable” look. Several have called this her most powerful Western role to date and a long-overdue moment for her as an action lead.
Reviewers have described The Bluff as a “visceral and barbaric” survival thriller. Some outlets, including Action-Flix, noted that the film avoids romantic pirate clichés. Instead, it embraces a “blood-soaked” narrative that focuses on trauma, consequence and character over nostalgia.
Produced by the Russo Brothers’ AGBO, The Bluff also features a strong supporting cast, including Temuera Morrison, Ismael Cruz Córdova, and Safia Oakley-Green.
The Bluff premieres globally on Prime Video on February 25, 2026. If the trailer is anything to go by, audiences should prepare for a hard-hitting pirate revenge story where survival comes at a heavy price and a mother’s love becomes the deadliest force of all.
